market-research (affaan-m)

Reads the competitive and market landscape to inform a business decision — TAM/SAM/SOM sizing, competitor and product comparisons, investor and fund diligence, and technology scans — with every claim sourced, contrarian evidence included, and the output ending in a recommendation rather than a summary. It ANALYZES the market you are entering or funding, not reproducing research results, synthesizing user interviews, or organizing your own research files.

A situation it fits

A founder is terrified to raise a round until she knows whether the sports-tech crowd actually overlaps with consumer hardware, and she needs someone to compare ten recent exits, figure out how big the true consumer foot-wear market really is, and tell her whether to shoot for it or cut bait.
market-research (affaan-m). This skill reads the competitive landscape and sizes markets to end with a defensible business recommendation. It wins because you need to compare exits, estimate the true consumer market, and give the founder a clear go or no go call before she raises her round.

2 scenarios in the bank answer to market-research (affaan-m). The rest are in the game.

Skills it gets confused with

These share a family with market-research (affaan-m), which is another way of saying they are the ones you might reach for by mistake.

Knowing what market-research (affaan-m) does is the easy half. Telling it apart from the others under time pressure is the game.

Today's session

market-research (affaan-m) is part of affaan-m/ecc. Licence: MIT. The description above was written for this game, not taken from the skill.

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